We implement and manage the brand experience.
The Activate stage involves integrating the brand to all the touchpoints that exist between the organization and its target audiences. The goal is to create a distinctive and consistent brand experience across all communication channels. At this point, we also create the tools and processes needed to manage the brand over time.
We devise naming systems to determine when to use the corporate brand, how to extend and modify existing names and what types of names are most appropriate for products and services in different markets. An intuitive nomenclature helps the public to better understand our value offer and find what they are looking for.
We extend the elements of the visual system to all the organization’s identity systems including print media, digital media, social media, packaging systems, environmental design and more. A visual system must be consistent and flexible enough to adapt as the organization grows.
At the end of each project, we work with our clients in all aspects of the launch and implementation of the new brand - from the planning stage to the supervision of the the production processes required to change all touchpoints to the new brand identity. We also create the documentation, tools and training programs needed to facilitate the consistent management of the brand in the long term.