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 Amarilo

Creating a comprehensive brand experience for a construction company.

 

Situation

Amarilo is a construction services company, management and sale of housing projects. Despite being a young company, Amarilo had a great reputation in the market. They had implemented several marketing initiatives through the magazine and the sales rooms however they wanted to analyze the brand experience to improve the relationship with the consumer.

 

Solution

Marqas carried out a brand audit in which it analyzed the communications through all the points of contact of the life cycle of the client. It was recommended to create an integral brand experience by reinterpreting the existing icon and relying on the concept of the window. We emphasize the concepts of openness, focus and clarity through all communication systems. We create innovative applications in digital media to enrich the brand experience throughout the life cycle of the client.