MQS_web_banner_axede.jpg

 Axede

Creating a brand for an integrated technology solutions company.

 

Situation

Axede is an integrated technology solutions supplier for large corporations. The company was previously called eBD  (e-Business Distribution Technologies), and although it had a great recognition for its service, it did not have a distinctive and memorable brand to expand its business to Latin America.

 

Solution

MARQAS recommended to position the brand as an integrated technology solutions partner. To do that, we changed the name from eBD to Axede that evokes connectivity and easy access to the services the company offers. The new logotype symbolizes the union and close relationship between the company and its customers. The orange color was retaken from the previous image, while the wine color adds seriousness and distinction to this new brand against the competition. Axede positioned itself in its market as the link between the concepts of 'technology' and'access', with an identity that allowed it to project a closer and more modern image.