Creating a new brand for a company of human resources and process outsourcing.



Codesco was a company that outsourced human resources and processes. It was divided into four business units, each with a different brand identity. They decided to unify the different identities. The management wanted the new brand to reflect the human aspect of the company.



Marqas created the new brand for the company, changed the name of Codesco to Exela and created a cool and simple logo composed of two arrows pointing inwards. The intention was to show the company as close, flexible and reliable; its most important attributes. A visual system was designed that was extended to all the materials including the website, the publicity announcements and the whole range of internal and external communications.