We create clear, memorable and emotional brands.
The Express stage involves bringing a brand strategy to life through names, logos, shapes, colors, typography, language and imagery. The objective is to create a distinctive brand identity and vocabulary that support the brand positioning and reflect the brand personality.
A name is not just a word. It is the world of associations and the meaning that are built around the name through time. We create memorable names that communicate the essence of an organization, product or service. Its creation is an analytical and creative process that involves a mixture of linguistics, psychology, popular culture and common sense.
The logo is the most visible expression of the brand. It is the corporate signature and the flag under which the organization identifies itself. We create distinctive logos that synthesize brand strategy into a unique graphic expression. A good logo should be simple, memorable and easy to apply in different media.
VISUAL IDENTITY SYSTEM
We create a multi-sensory vocabulary through the mixture of elements such as layouts, typography, color, photography, illustration, language and messages. The combination of these elements creates a brand's own system that communicates the essence of the brand with one voice. A visual system must be consistent and flexible to adapt to the growth of the organization.