We discover business and communication opportunities.
The Identify stage involves gathering all the available information about the organization, its parts and the market in which it operates.The objective is to diagnose how it is positioned with respect to the competition, what it communicates and how it is perceived by its target audiences.
Building a successful brand requires a clear vision of the future. It’s important to understand what affects us today and anticipate what will come tomorrow. To do this, we study key trends in the global macro-environment and the specific sector in which the organization operates. We also analyze the different target market segments’ needs to identify patterns and discover the best strategic opportunities for the brand.
We carry out a study of the communication practices of leading companies, as well as companies from our client's competitive environment. The objective is to understand in what context the organization operates, how competitors are positioned and what image they project in each market. This information serves as a reference to understand how other companies have faced and resolved similar brand strategy issues.
Knowing how an organization is perceived and what image its communications project is a fundamental step in discovering a relevant differentiating concept. We conduct in-depth interviews with different internal and external sectors to deepen our knowledge about the organization and the challenges faced by the brand. In addition, we evaluate communications to understand how they influence the perception of different audiences.