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La Santé

Redefining the brand architecture for a pharmaceutical company that grows regionally.

 

Situation

Laboratorios La Santé is a pharmaceutical group that produces and markets branded and generic medicines such as Galeno, Elter, Farmandina and La Santé. The accelerated growth of recent years led them to want to simplify the brand architecture to maintain the leadership positions they occupy in the countries where they operate.

 

Solution

Marqas conducted an evaluation of the strategy and recommended the development of a more integrated brand architecture that included the parent company, Grupo Carval. Certain product brands were eliminated and it was recommended to unify the visual identity system. La Santé solidified its presence in the market and consolidated itself as one of the three fastest growing laboratories in the region. The new brand structure reflects La Santé's orientation towards excellence in the quality of its products, processes and services and helps build its reputation as a pharmaceutical multinational, leader in the market.