Team Foods, a leading specialized lipid company, decided to market an olive oil of Chilean origin in the United States. The challenge was to find a differentiating brand concept in such a competitive market and with such a diverse offer.
Marqas discovered that the origin of the product, the exotic flavor and the craft process are key to compete in this niche. The recommendation was the creation of a premium brand that highlights the remote origin of Chile, its privileged climate and the delicacy of its agricultural processes. The Olv brand was successfully introduced in gourmet stores and supermarkets specialized in food in the United States. Specially aimed at an audience with high purchasing power, OLV managed with its slogan 'Oils from the end of the earth' to position itself as a preimum oil of exotic origin and unique quality.