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Ospinas

Revitalizing a construction company’s brand to project a more modern image.

 

Situation

Ospinas is the oldest construction company in Colombia, with more than 75 years of experience and a long list of emblematic projects in several countries, which establishes them as one of the benchmarks of the real estate industry. After recovering from the effects of the construction crisis, the company decided to transform itself internally and change its brand identity as it was perceived as an organization that was not very modern and dynamic.

 

Solution

Marqas developed a positioning platform and designed a more dynamic and contemporary brand identity. Black was emphasized as the main color in communications and special attention was paid to the development of the works enclosures and exhibition halls, which are the strongest points of contact for the public. Ospinas today has a modern and renewed image.