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Sabi

Creating a brand for an educational platform that integrates content and technology.

 

Situation

Educa is a platform developed by the Education and Technology and Services divisions of the Carvajal Group to promote the integration of curricular contents and technology in the classrooms. They needed to create a new brand that could be extended regionally and encompassed the possible future developments of the platform.

 

Solution

Marqas defined a brand personality and based on that, we explored different names. Sabi was the chosen name. The design of the new identity uses colored shapes to symbolize the diversity of the educational ecosystem. The bright colored shapes are rounded and mixed together forming a pattern that projects a fresh and youthful image. Marqas developed a variety of communication materials including the brochure, the website, the corporate presentation and the promotional material.