Va y Ven

Creating a new convenience store brand for a chain of gas stations.



Terpel, a gas station company, wanted to strengthen the complementary services business in their gas stations. To achieve that, they decided to create a new brand for their convenience stores.



Marqas developed the concept for the new brand. We created the name Vayvén which evoques the nature of the place: the concept of entry and exit; and of quick service. The new logo insinuates a smile which projects “friendliness”, the brand’s central theme. The new brand design was applied to all communications materials including store façades, uniforms and flyers. Vayven’s brand identity is well integrated with the Terpel brand. The convenience stores will be rolled out in Chile, Ecuador and Colombia.