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AGG (Asociación de Gerentes de Guatemala) supports the training processes of business leaders in the private and public sectors. With more than 40 years of experience in the market, the association had a great reputation but its brand hadn’t evolved over time. Management decided to renew the brand identity to project a more contemporary image.


Marqas revitalized the brand identity to raise visibility of the organization. We designed a new logotype formed by a series of rotating squares that represent the association’s teaching methods and processes. Its overall shape suggests movement, growth and transformation. Our solution resulted in a deeper understanding of the AGG brand across all key audiences. The new marketing materials reinforced AGG’s methodical approach to management training and helped to attract the younger generation of managers in the region.

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