Creating an artisan bread brand for a competitive market.
The Breadco company had the need to create an artisan bread brand to compete in Honduran supermarkets. They needed a brand that would transmit the benefits of a natural, organic and artisanal product.
Marqas created the identity of the Artisan brand, a classic logo based on a bold typeface in capital letters with serifs, for its line it transmits a handmade product. In the packaging it was important to clearly show the product without limiting the visibility of the name. The descriptions were written in ornate typographies that produce a good contrast. We also created a series of icons to distinguish the different line extensions and accompany the logo in packaging, labels and other promotional materials. We managed to create a brand with a clean, classic and current design that projects the essence of a an organic artisanal product brand.