Breadco

Redesign of a bread brand to compete against powerful brands.

Situation

One of the largest bread companies in Honduras, Breadco had the need to revitalize its brand to have a greater presence in the market and be able to compete with large regional brands such as Bimbo.x

Solution

Marqas carried out a redesign of the entire brand identity based on the attributes of well-being and antiquity. A container form was recommended as they have a wide variety of packaging. Breadco today is a leading brand in the Central American market with a powerful and distinctive presence.

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