Restructuring of a company that offers innovative credit alternatives.
Credivalores offers credit and financing alternatives to all people in need of immediate liquidity. Thanks to its state-of-the-art networking system, the company offers its clients flexible and reliable financing options. The products and services had different graphic identities and top management wanted to evaluate them to clarify the role and scope of each denomination and / or sub-brand in the market.
Marqas developed a comprehensive brand strategy for the company. The positioning strategy was based on emotional differentiation, emphasizing easy access and transparent relationships with customers. A unified brand architecture was recommended, in which the identities of the products and services were eliminated. This new brand architecture simplified the offer of value and made access to products more intuitive for customers.