Repositioning a legendary chocolate brand to extend it to the whole hot beverage category.
Luker is a traditional brand of table chocolate, with very positive values associated with family, hospitality and friendship. The fall of consumption of chocolate in favor of natural products led to this brand, with so much potential, looking for other segments where to position itself to grow. imagen consistente en toda la región.
Marqas recommended expanding the perception of the brand to other products in the chocolate and coffee categories and endorsing them with the Luker brand. We developed a naming system that established a clear hierarchy of information in packaging. We modify the logo, create a distinctive visual identity and extend the brand to all packaging and other promotional materials. The new identity gives Luker the possibility to grow beyond chocolate and extend the brand experience to related products and even to a retail environment in the future.