Creating a modern brand for a telecommunications provider.
In the face of constant competition from TV and Internet cable providers in northern Mexico, an investor decides to compete in this area bringing cutting-edge technology to the region, offering the same services without the need for cable, this new technology works by means of a signal wireless radiated. Star emerges as a great option for the areas not currently served in Mexico.
Marqas developed a unique and very distinctive brand identity in the region. Star should be perceived as an innovative brand, with excellent quality services, as well as a brand that is close to its audience and fun. The result of the visual identity is a symbol that acquires character dyes accompanied by a singular typography, integrating the language of entertainment and technology. The impact and success of Star in the north of the country has pushed the brand to position itself in other areas of the Mexican territory.