Redesigning an energy brand to support the company’s new vison.
Termoemcali is a public services company, leader in the market of combined cycle thermal power generation plants. Currently, it is a subsidiary of the Emcali company. The similarity between the identities of these two sister companies generated confusion before the public. In addition, Termoemcali did not have a good reputation in the market due to many years of operational inefficiencies.
Termoemcali needed a revolutionary change in his brand identity to get away from his industrial image and negative associations; and help position the company in the future. Marqas developed a clear and distinctive logo that represents the energy of the sun and symbolizes Termoemcali’s commitment to the environment. The new brand was applied to the entire range of communication materials. Through a renewed and more contemporary identity, Termoemcali has managed to align its brand with the new strategic direction of the company. Through a renewed and more contemporary identity, Termoemcali has managed to align its brand with the new strategic direction of the company.