by Marcela Villanueva | Jul 2, 2019
Alpina Restructuring the product portfolio of a dairy company that grows and diversifies. Situation Alpina is a leading dairy company and one of the most recognized brands in Colombia. The increase in competition, due to the entrance of retail companies with their own...
by Marcela Villanueva | Jun 19, 2019
Casa Q Creating a brand for a restaurant with an eclectic and experimental personality. Situation Casa Q is a restaurant in the heart of Colonia Roma in Mexico City, which offers top quality meats and cocktails. It is a place that is defined by its eclectic...
by Marcela Villanueva | Jun 19, 2019
Protección Creating a differentiated logo, for a subsidiary brand, within the system of a financial group. Situation When Sura restructured its brand architecture, it was necessary to create a system that considered all the subsidiaries and companies of the Group in...
by Marcela Villanueva | Jun 19, 2019
Juanfe Simplifying the brand identity of a non-profit foundation. Situation The Juanfe Foundation is a non-profit organization that works to improve the quality of life of children and teenagers living in poverty, mainly in the city of Cartagena de Indias. The name —...
by Marcela Villanueva | Jun 19, 2019
Artisan Creating an artisan bread brand for a competitive market. Situation The Breadco company had the need to create an artisan bread brand to compete in Honduran supermarkets. They needed a brand that would transmit the benefits of a natural, organic and artisanal...
